What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies

- Aldhamiri, Ali, Carlson, Jamie, Vilches-Montero, Sonia, Rahman, Syed Mahmudur, Gudergan, Siegfried P.

Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact

- Rahman, Syed Mahmudur, Carlson, Jamie, Gudergan, Siegfried P., Wetzels, Martin, Grewal, Dhruv

Partial least squares structural equation modeling in HRM research

- Ringle, Christian M., Sarstedt, Marko, Mitchell, Rebecca, Gudergan, Siegfried P.

Customer engagement with brands in social media platforms Configurations, equifinality and sharing

- Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, Rahman, Mohammad Mahfuzur

A Meta-analysis of the International Experience–Ownership Strategy Relationship: A Dynamic Capabilities View

- Tang, Ryan W., Gudergan, Siegfried P.

The link between customer satisfaction and loyalty: the moderating role of customer characteristics

- Schirmer, Nadine, Ringle, Christian M., Gudergan, Siegfried P., Feistel, Matthias S. G.

Enhancing service loyalty: the roles of delight, satisfaction, and service quality

- Ahrholdt, Dennis C., Gudergan, Siegfried P., Ringle, Christian M.

Understanding the psychological impact of unconventional gas developments in affected communities

- Lai, Po-Hsin, Lyons, Kevin D., Gudergan, Siegfried P., Grimstad, Sidsel

Capturing heterogeneity and PLS-SEM prediction ability: alliance governance and innovation

- Ratzmann, Martin, Gudergan, Siegfried P., Bouncken, Ricarda

Cooperation and compliance in non-equity alliances

- Gudergan, Siegfried P., Devinney, Timothy M., Ellis, R. Susan

Estimation issues with PLS and CBSEM: where the bias lies!

- Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M., Thiele, Kai O., Gudergan, Siegfried P.

Guidelines for treating unobserved heterogeneity in tourism research: a comment on Marques and Reis (2015)

- Sarstedt, Marko, Ringle, Christian M., Gudergan, Siegfried P.

Heterogeneity in dynamic capability configurations: equifinality and strategic performance

- Gelhard, Carsten, von Delft, Stephan, Gudergan, Siegfried P.

What drives customer loyalty? Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience

- Ahrholdt, Dennis C., Gudergan, Siegfried P., Ringle, Christian M.

Strategic embeddedness of modularity in alliances: innovation and performance implications

- Bouncken, Ricarda B., Pesch, Robin, Gudergan, Siegfried P.

The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

- Wilden, Ralf, Gudergan, Siegfried P.

In pursuit of understanding what drives fan satisfaction

- Sarstedt, Marko, Ringle, Christian M., Raithel, Sascha, Gudergan, Siegfried P.

Dynamic capabilities and performance: strategy, structure and environment

- Wilden, Ralf, Gudergan, Siegfried P., Nielsen, Bo Bernhard, Lings, Ian

The effects of customer-centric marketing and revenue management on travelers' choices

- Mathies, Christine, Gudergan, Siegfried P., Wang, Paul Z.

Do status levels in loyalty programmes change customers' willingness to pay?

- Mathies, Christine, Gudergan, Siegfried P.